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What is a corporate image?

The corporate image is the public perception of a company, the set of beliefs, attitudes, ideas, prejudices and feelings of consumers about the entity. This image does not only depend on the products and services offered by the company, but also on the relationship it establishes with its customers, workers and society in general.
Impuls

At Impuls we help you create a positive corporate image and this will provide you with different benefits:

• The public will identify with your brand, recognizing you in the values, principles and philosophy of the company.
• Your products and services will be easily recognizable, increasing the perceived value against the competition.
• Your brand will create an emotional bond with the consumer that provides more security and confidence, which improves loyalty.
Importance of a corporate image

The corporate image is of great importance for any company or organization, since it represents the public image of the brand and can have a significant impact on the perception that consumers have of it. The corporate image includes all the visual and non-visual elements that are used to represent the brand, such as the logo, colors, typography, slogan and corporate values.
A strong and consistent corporate image can help a company stand out in a competitive marketplace, build trust and credibility among consumers, enhance customer loyalty, increase sales, and build a positive identity and reputation in the marketplace.